Blog It Away and... Get Paid!

Welcome to my blog, guys!

And what's a better way to start off a blog than to talk about blogging? Only to talk about blogging and its use in advertising today! So here we go.

I came across an article by a Washington Post author, Sara Kehaulani Goo, called "Product Reviews And Links Turn Pages Into Profit" (check it out at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/10/AR2007011002405.html). As it turns out, online bloggers can and do make money and advertisers are willing to pay them!

According to the author of the article, during the past several years a number of firms which solely purpose is to connect bloggers with advertisers have appeared. One of these companies, Chitika, pays people who feature images of various products on their blogs. Bloggers can choose what products they want to be displayed on their blogs and are in turn paid for each click on that image. The categories of these products range from consumer electronics to food and beauty items.

Another interesting fact that I’ve learnt is that apparently, according to David L. Sirfy, chief executive of Technorati company, there are several hundred bloggers for whom blogging is a full-time job. For around 10,000 bloggers it’s their secondary source of income.

There are also a number of firms that help bloggers and companies seeking to buy online reviews of their products to connect. One of those firms, ReviewMe.com, asks bloggers to disclose that they were paid for the review. However, not all advertisers leave satisfied since the reviews are not always positive.

This article have shown me that the world of online advertising is constantly growing and expanding. New options and opportunities to reach the target audiences occur, and it’s extremely important for us, advertisers, to stay on top of them.

Stay tuned! I'll discuss Guerilla Advertising in my next post. Until then... have a good one!