Guerilla marketing is definately the coolest part of the advertising these days. Having done a little research, I'm amazed how creative advertisers around the world get. I came across a couple of websites that have a lot of cool guerilla marketing and other advertising posted. Check them out:
Some guerilla marketing stuff that blew me away:
"Take out a condom and help the fight against AIDS", Brazil.
Done by Escala Comunicacao e Marketing, Brazil. On the World AIDS Day, 500 condoms were put together to form the word "AIDS" in various spots throughout the city. Over 8,000 pedestrians have interacted with the poster by the end of the day. This guerilla marketing effort visually communicated how use of condoms can help to stop the spread of AIDS. I think it's brilliantly simple and simply brilliant.
"Prejudice is one of the worst side-effects", Denmark.
This guerilla marketing effort from Denmark is a literal take on the attitudes towards HIV positive individuals. On the World AIDS Day, a number of individuals walked around in balloons wearing a t-shirt with the campaign slogan "Prejudice is one of the worst side-effects".
I came across several guerilla marketing efforts where the placement of the ad was cruicial to communicating the message. See for yourself!
"Save the paper, save the planet", WWF. Watch South America turning from green to black as more and more paper towels are used.
"Noodleslurper", Mondo Pasta, Germany. "Huge stickers of faces turned ships into permanent pasta slurpers".
Wolf hot sauce, Thailand. These visuals placed on hand dryers in washrooms clearly comunicated how hot this Wolf stuff really is.
Some other really cool stuff:
"Friends of The Earth", Hong Kong. In this poster, polluted air speaks for itself. The poster is blank with a clear sticky coating over the headline and the visual. Over time, dust and dirt stick to the poster revealing the headline "Polluted air pollutes" and the visual of lungs.
"Take your kids for a check-up of their jaws and teeth before it's too late", custom pacifiers marketing local orthodontist in Germany. Scary stuff!!
"1 in 5", Canadian Mental Health Association, Alberta (by MacLaren McCann Calgary). In order to comunicate that mental illnesses affect 1 in 5 people, numerous "1 in 5" scratch off tickets were distributed in office buildings, malls, food courts etc for people to discover, scratch & learn. 
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