6613-820-6599
nata_advertising@yahoo.ca
korochkova.n@gmail.com
Natalia Korochkova
SKILLS
Professional
• Preparing Creative Briefs, Contact & Status Reports and Account Proposals
• Developing, writing and presenting IMC plans
• Project Management
• Thoroughly assessing client’s needs and communicating them to the team
• Media planning and preliminary budgeting
• Compiling and analyzing target audience data using IMC Crosstab
• Conducting media analysis using NADbank, Print Reach & Frequency and BBM
• Familiar with a variety of research techniques
• MS Office - Word, Excel, PowerPoint
• Adobe Suite - InDesign, Photoshop, Illustrator
• Basic knowledge of Dreamweaver
Personal
• Highly motivated and willing to learn
• Ability to multi-task and work well under pressure
• Strong analytical and problem-solving skills
• Superior leadership and interpersonal skills
• Excellent verbal and written communication
• Exceptional presentation
• Attention to details
• Sensitivity to team members’ and clients’ needs
• Strong organization and time management skills
• Ability to work effectively both as part of a team and individually
• Creative and open-minded
• Fluent in English and Russian
EDUCATION
2005-2008
Advanced Advertising Diploma,
Algonquin College, Ottawa
Dean’s Honours List - 2005, 2006 & 2007
WORK EXPERIENCE
2008, March - April
Media Intern
HBS Marketing, Ottawa
• Prepared preliminary media budget
• Evaluated Google AdWords campaigns
• Examined and proposed media placement options and partnerships
• Collected and interpreted target audience data
• Compiled a media list and prepared a publication POV
• Researched and proposed a list of potential clients
2007, January - April
Account Executive
Leg Up Advertising Agency, Algonquin College, Ottawa
• Effectively managed a team of four
• Coordinated development of advertising and branding materials
• Reviewed all work at its various stages and ensured adherence to project timelines
• Prepared Creative Briefs, Contact & Status Reports and Account Proposals
2007, June – August
Telephone Representative
Ontario Federation for Cerebral Palsy (OFCP), Ottawa
• Provided the residents with the information on the OFCP and free clothing pick-up
• Acquired personal data from the call recipients and entered it into the database
• Actively encouraged the residents to donate used clothing and household items
VOLUNTEER EXPERIENCE
2005, Fall
Sales Associate
Canadian Diabetes Association, Ottawa
• Sold various merchandise in Algonquin College
• Informed students and faculty about the risks and prevention of diabetes
2005, Summer
Front Gate Monitor
Cisco Systems Bluesfest-2005, Ottawa
• Issued wristbands to patrons that had already purchased tickets
• Answered festival-related questions
REFERENCES
Available upon request
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